Janine Friedman, MSILR, SPHR, SHRM-SCP
Executive Coach


“Empowerment begins when people realize they have a choice.” 

Janine Friedman is the owner of Choice Training and Coaching Solutions, Inc. Launched in 2013, its mission is to inspire and empower individuals to live their best lives.  Janine possesses a complementary blend of experience in human resources, Employee Assistance Programs (EAP), corporate upskilling and coaching, and women’s empowerment. Highly skilled at bringing out the best in employees and individuals, Janine has the rare ability to make clients feel at ease and more open to reaching their full potential. She recently helped a client recover from a burnout state with self-care strategies and life balance methods, ultimately boosting their performance as a leader in business and in life.

Developing leaders for over 24 years, Janine’s customized system of coaching is tailored to each client’s specific personality, background and needs. She is an engaging and inspirational speaker, conducting training programs that are both educational and memorable. She excels at delivering her message with enthusiasm and clarity, resulting in better learning and deeper understanding. 


Janine is passionate about supporting women who are struggling to achieve success in the workplace and in life. She is able to provide the tools necessary to help women develop competence and confidence as well as explore behaviors that may be holding them back. She has recently presented the Google initiative, “# IamRemarkable” to several professional women’s groups with very positive results.     
Prior to launching Choice Training and Coaching Solutions, Janine served as Director of Training and Coaching for Open Arms and Employee Support Network EAP. She finds that clients often gravitate to her for help with their careers because of her experience as Vice President of Human Resources for a large independent broker-dealer.

Academics and Accreditations: 

  • Master of Science in Industrial and Labor Relations from Cornell University/Baruch College

  • Bachelor of Science in Psychology from Binghamton University

  • SPHR designation from the Human Resources Certification Institute

  • SCP designation from the Society for Human Resource Management 

  • Certified Graduate of Coach Training Alliance, an ICF accredited training 

  • Certified trainer and coach for “The Leadership Challenge” training program

Always ready to go the distance for her clients, family and friends, Janine has run the Philadelphia marathon, and competed in triathlons and Tough Mudder events. She also enjoys a day out on the golf course and recently added CrossFit to her exercise regimen. Janine resides with her family in Plainview, New York, and appreciates the easy commute to her office in nearby Farmingdale. She enjoys taking family trips, practicing daily meditation and working out with her husband and children.