Executive Coach


Janine Friedman, Owner of Choice Training and Coaching Solutions, Inc. is a workplace training facilitator and a certified coach.  With 22+ years of employee development experience, she is a results-driven strategic partner with an outstanding ability to create and conduct customized training and coaching programs for all types of organizations.  She possesses a unique blend of human resources, EAP, corporate training and coaching experience, making her extremely skilled at bringing out the best in employees and individuals.

Prior to launching Choice Training and Coaching Solutions, Janine served as Director of Training and Coaching for Open Arms Employee Assistance Program. In this role, she established a training and coaching department which now offers over 65 training topics and provides coaching services to 40,000+ EAP clients.  She designed, developed and delivered on-site training specializing in leadership, management, employee wellness, workplace and HR, teamwork and customer service.


Janine spent almost four years overseeing the training and coaching department at Employee Support Network EAP.  In fact, Choice was created to absorb the overflow in demand for Janine's corporate training programs.  Janine spent twelve years in the HR department at Royal Alliance Associates.  She worked her way up to VP, where she oversaw all aspects of the HR function including strategic planning, employee relations, training and development, compensation/performance management, talent acquisition and benefits.  Janine finds that her extremely strong background in HR has helped her understand what clients are looking for when they work with a trainer or coach. She uses her vast knowledge to customize programs to support the growth of employees at all levels, which ultimately results in the growth of an organization’s bottom line.

Janine is an inspirational speaker and conducts training programs that are both educational and memorable. She has a knack for delivering her message in an enthusiastic and fun way, which leads to better learning and understanding. Janine employs a personalized system of coaching tailored to each client’s specific personality, background and needs, as well as the unique demands of their situation.                                                                                                                                                                             

Janine holds a Master’s of Science in Industrial and Labor Relations from Cornell University/Baruch College and a Bachelor’s of Science degree in Psychology from Binghamton University. She holds an SPHR designation from the Human Resources Certification Institute and a SCP designation from the Society for Human Resource Management.  Janine is a certified graduate of Coach Training Alliance, an International Coaching Federation accredited training program, and a certified trainer and coach for The Leadership Challenge training program.

An athlete her whole life, Janine played varsity soccer in high school and college and is very proud to say she continues playing today on a team her mother started 40 years ago.  In addition, Janine has run the Philadelphia marathon, competed in many other road races, triathlons and Tough Mudders.  She recently added CrossFit to her exercise regimen.  Janine resides with her family in Plainview, NY and works out of her office in Farmingdale, NY, which is where she grew up.  She enjoys taking family trips, meditation and working out with her husband and children.




T: 516-586-3302




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280 Main Street

Suite 2

Farmingdale, NY 11735